Shibui Sushi was one of our PPC and Google Ads clients. They were looking to grow their online sales of their sushi delivery service. We suggested a collaboration with one of our social media clients @secretcapetown that would benefit both communities as it has a strong foodie following that we believed Shibui would benefit from.

We never imagined the results would be as fantastic as they were. People obviously lurve sushi at home! Their Instagram following by more than 1100 followers and almost than doubled their following.

How?

Collaboration is one of our four pillars that we use to create awesome social media campaigns and it is a fantastic way to boost growth quickly while giving back to your community.

Competitions between two accounts are one of the easiest ways to do this.

We structured a competition where entrants stood the chance of winning a R1000 sushi delivery voucher from Shibui Sushi.

Entrants needed to:

1. Like the post
2. Follow both accounts
3. Tag a friend who loves sushi

Really simple and easy to do.

Competitions work extremely well on instagram as people love to win prizes especially food delivery rewards where they do not even need to leave their homes. Tagging their friends in the post guarantees that the profile will be seen by more than just this community which allows us to broaden your following while also creating engagement on the post which the Instagram algorithm loves.

It is always important to make sure that a collaboration connects two communities that are connected. @secretcapetown and @shibuisushi were the perfect fit as they both appeal to foodies living in Cape Town.

The Results

@shibuisushi grew their following by more than 1100 followers which almost doubled their Instagram following.

This has allowed them to continually communicate with these new customers inspiring them to fulfil their sushi cravings with Shibui rather than one of their competitors.