SEO + Google Ads
We started our journey in web design but now concentrate almost exclusively on search engine optimisation and Google Ads. We use our web design knowledge to get the best return for our client’s investment by ensuring that the visitors generated through SEO and “paid for search” take action on the websites by leaving an email, phone number, downloading a piece of valuable information or purchasing a product from their online store.
Google Ads and SEO, while distinct tools, complement each other in a broad digital marketing strategy, enhancing visibility and driving traffic to your website.
Immediate vs. Long-Term Visibility: Google Ads provides immediate visibility at the top of search engine results pages, whereas SEO efforts build organic visibility over time. Combining both strategies can dominate search pages, capturing both paid and organic traffic.
Keyword Synergy: The keyword insights from Google Ads can inform SEO strategy and vice versa. Identifying high-performing keywords in your Google Ads campaign can guide content creation and on-page SEO efforts to target similar queries organically.
Dual Presence: Having both paid ads and organic listings has been shown to increase brand credibility and user trust. It demonstrates brand relevance and authority on the subject or product category, and has been seen to increase click-through rates.
The Power of Data
