The Problem

Intercape Busses operates bus transportation services throughout South Africa. They were loosing a lot of direct sales to ticket resellers such as Computicket, SouthAfrica.to, Shoprite, BusBud, Ticketpros etc on which they have to pay commision.

This was because they ranked to low in the Google search results for the main bus ticket booking keywords.

The Solution

Through smart search engine optimisation tactics on a tight budget we were able to increase their rankings for key terms such as “bus tickets” from the bottom of the first page to the top 3.

This was achieved through Onsite SEO changes and continuing monthly link building strategies.

The Results

Intercape Busses has seen consistent growth of the traffic and visitors to their website which has led to a 246% increase in online sales pushed through their website.