How to Grant A User Access in Google Tag Manager

Granting someone access to your Google Tag Manager account is a straightforward process that ensures your marketing agency can collaborate on managing tags, triggers, and other configuration settings. Follow these simple steps to add a new user to your GTM account.

Step 1: Log into Google Tag Manager

1. Access Your GTM Account
   Open your web browser and go to Google Tag Manager.
   Log in using your Google credentials associated with your GTM account.

Step 2: Navigate to Account Settings

2. Select Your Account
   Once logged in, you’ll see a list of your GTM containers. From here, select the account for which you want to grant access.
3. Access Admin Settings
   In the left sidebar, click on the Admin tab. This will open the admin settings for the account you selected.

Step 3: Add a New User

4. Go to User Management
   In the Admin section, under the Account column, click on User Management. This will open the User Management page for your GTM account.
5. Click on the “+” Button
   At the top right of the User Management page, you’ll see a blue button with a + icon. Click on it to add a new user.

Step 4: Enter User Information

6. Add the User’s Email Address
   A pop-up will appear where you can enter the new user’s email address. Ensure the email address is associated with a Google account, as that’s required to grant access.
7. Select Permissions
   Decide what level of access the user will have. You can choose from:
   • No Access – The user will not have access to the account.
   • Read – The user can view tags, triggers, and configurations but cannot make changes.
   • Approve – The user can make changes but needs approval before they go live.
   • Publish – The user can make changes and publish them immediately.
   You can select multiple permission types based on the user’s role.

Step 5: Review and Grant Access

8. Confirm the Details
   Review the permissions and ensure everything is correct. Once satisfied, click Invite.

Step 6: User Notification

9. User Notification
   The user will receive an email notification with instructions on how to access the GTM account. They can accept the invitation, and the process is complete.

Step 7: Manage User Permissions (Optional)

10. Modify or Revoke Access
    If you need to change or revoke the user’s access in the future, return to the User Management section and click the three dots next to their name. From there, you can modify permissions or remove their access entirely.

We hope you found this useful.