@secret.africa is an African safari company showcasing Africa’s beautiful locations and adventures. Storyteller has been involved with the account and website since the beginning and we proved that our @secretcapetown success was repeatable using our formula.

@secret.africa was started in February of 2018 and it took only 5 months to reach its first 10K followers which is incredible. Since then the brand has built momentum and has reached over 37 000 followers at the end of Dec 2018.

How?

Storyteller uses a highly repeatable formula to drive growth on social media. It is driven by data rather than guess work. We can attribute our success to four main factors.

Research:

We perform extensive research before we post any content for our clients. We study their competitors and influencers in their industry and segment, we build detailed lists of the best hashtags to use and how we can be featured in them and we create a BPP content outline that is central to the creative content and imagery that is posted.

What is a BPP?

A BPP is a “Best Performing Post” we look through our list of competitors and influencers and study how their followers are interacting and engaging with the content they are releasing. This tells us what kind of posts will do well and what we need to focus on in terms of content.

Encourage Engagement:

Post engagement is essential for content to be seen by your audience as well as potential new followers. We write post captions that encourage followers to leave comments and like the posts they are seeing.

Consistency:

Social media algorithms reward consistency. So we work with the best scheduling tools to plan out our social media campaigns and initiatives.

Collaboration:

Collaborations allow @secretafrica to connect and work with other brands and accounts in their industry for the benefit of both communities. This is one of the fastest ways to boost growth and influence.

Some of @secretafrica’s collaborations

The Results

@secret.africa has grown by 370% over 11 months. This growth is speeding up as their influence and followers increase. Their goal is to hit 50K followers within the first two months of 2020.