TikTok Ads South Africa

Take advantage of the viral phenomenon that is TikTok.

Harness the transformative power of TikTok for marketing using TikTok ads. This platform offers an extraordinary tool for brands aiming to reach and engage with a younger, trend-savvy audience, however many older audiences are also heavily engaged with TikTok. Its short-form video format captivates people’s attention and encourages high levels of user interaction and content sharing. TikTok’s culture of trends, challenges, and musical integration presents endless opportunities for brands to craft compelling narratives that resonate with users, fostering a deeper connection with their audience.

However this format also makes it harder for brands to advertise on TikTok. You cannot just push image heavy ads through TikTok and hope that they will be effective, you need to create engaging ads that look very similar to the organic content of TikTok itself.

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Why Use TikTok Ads.

TikTok ads do not have as in-depth targeting features as Meta ads for Facebook and Instagram do, but they can still be highly effective when used correctly. Below we breakdown some of the options TikTok ads provides. By using a combination of targeting options you can pin point the audience you want to show your ads to.

Location Targeting

With TikTok Ads you can target South Africa and any province within South Africa. These include Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, Mpumalanga, North West, Northern Cape, and Western Cape. Currently you cannot target specific cities or radiuses around an address like on Meta ads.

Device Targeting

TikTok allows you to target certain devices by operating system ( Android & iOS ), device model ( eg iPhone 15 Pro ), connection type, carrier and the price range of the device. This can be a fantastic way to target your audience assuming that wealthier target markets have more expensive phones and lower income audiences have cheaper phones.

Interest Targeting

TikTok Ads lets so select your audiences interests and behaviours in order to target ads to them, this way you can target ads to people who like healthy food, entrepreneurship, fitness, travel, luxury lifestyle, etc.

Demographic Targeting

You can target your audience via their demographics like age, gender and language. As with all social media platforms this is limited to people above the age of 18 for advertisements.

Capture your audience with effective targeting.

Location Targeting

Device Targeting

Interest Targeting

Demographic Targeting

You can target your audience via their demographics like age, gender and language. As with all social media platforms this is limited to people above the age of 18 for advertisements.

TikTok In South Africa

TikTok use is widespread in South Africa, with 17.46 million active users aged 18 and above. This represents 43.2% of all adults in that age range, highlighting TikTok’s popularity and influence among the adult population. TikTok’s advertising reach extends to 38.5% of the entire internet-using demographic in South Africa, showcasing a broad and effective platform for digital marketing and social engagement. TikTok is a major player within the South African social media landscape.

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A SEO Company In Cape Town Working Globally

What Makes Our SEO Campaigns Successful?

Your Cape Town SEO Company needs a proven track record and a framework they can apply to your business to drive more traffic, increase your customers and help grow your business. A campaign that drives results does more than just rank keywords. It needs to marry the right keywords with the business’s goals bringing in high quality traffic looking for specific products and services.

The SEO Strategy

A great SEO strategy combines two important factors.

An in-depth understanding of a business – how it operates, who it’s customers are, what are it’s strengths and weaknesses and what problems need to be solved.

Combine this with extensive keyword research in order to choose the keywords both important to a business and who’s top rankings are achievable.

Passionate Experts

We pride ourselves on being SEO and SEM experts who are passionate about the difference we make to our clients businesses.

One of our greatest thrills is sharing in the positive growth our clients businesses are experiencing in our monthly reporting meetings and strategy sessions.

The SEO Process

SEO is an ongoing process that requires continual website tweaking, ongoing link building and assessment.

Google is constantly changing their algorithm, competitors are engaging in their own marketing strategies and the internet is moving at lightning speed.

You need a robust SEO & marketing system to execute this ongoing process.

EcoTraining: How We Grew A Safari Companies Website Traffic By 458%

How we grew a safari training companies website traffic by almost 500% and tripled their monthly enquiries.

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Intercape Busses: 246 % Growth In Online Sales

Read about how we increased Intercape’s online sales by just over 246% and drastically boosted their monthly website traffic.

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SOLA: 1112 % Increase In Website Visitors

How we built a new website for SOLA incorporating our SEO strategy from the begging and grew their traffic by 1112%.

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Why Storyteller SEO?

An SEO Company In Cape Town.

Storyteller is passionate about helping our clients grow online. We employ simple marketing strategies to increase targeted traffic to your website and social accounts, optimise them to increase leads which turn into sales and kick-starts growth. We are a South African SEO company based in Cape Town who helps our clients get more customers and enquiries through simple clean web design, search engine optimisation (SEO), Google Ads and social media management.

We like working with small and medium sized businesses (SMEs) so that we can get a deeper understanding of how our client’s businesses function, where they make their money and how we can help them grow and prosper.

Our Results.

In the 2 years we have been working with SOLA we have grown their monthly traffic by more than 6X. From less than 1000 visitors a month in 2017 to over 6600 visitors in one month in 2019.

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We have a long standing relationship with EcoTraining. In the time we have been working with them we have doubled their website visitors from less than 5000 a month to over 10 000 visitors every month.

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SEO + Google Ads

We started our journey in web design but now concentrate almost exclusively on search engine optimisation and Google Ads. We use our web design knowledge to get the best return for our client’s investment by ensuring that the visitors generated through SEO and “paid for search” take action on the websites by leaving an email, phone number, downloading a piece of valuable information or purchasing a product from their online store.

Google Ads and SEO, while distinct tools, complement each other in a broad digital marketing strategy, enhancing visibility and driving traffic to your website.

Immediate vs. Long-Term Visibility: Google Ads provides immediate visibility at the top of search engine results pages, whereas SEO efforts build organic visibility over time. Combining both strategies can dominate search pages, capturing both paid and organic traffic.

Keyword Synergy: The keyword insights from Google Ads can inform SEO strategy and vice versa. Identifying high-performing keywords in your Google Ads campaign can guide content creation and on-page SEO efforts to target similar queries organically.

Dual Presence: Having both paid ads and organic listings has been shown to increase brand credibility and user trust. It demonstrates brand relevance and authority on the subject or product category, and has been seen to increase click-through rates.

Awards

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SEO Company Cape Town Search Engine Optimisation

At Storyteller we know that purely being number 1 in Google is not the main aim. We focus on generating quality traffic and getting them to take action according to our client’s goals. SEO and AdWords are the tools we use to generate that traffic. As an SEO company in Cape Town we love working with fellow Capetonian businesses as well as our clients from around the world.

The Power of Data

The power of online marketing comes from the multiple layers of data that can be collected from visitors accessing a website, because of this we work extensively with multiple data collection sources like Google Analytics, Google AdWords, Bing Ads, Moz.com and many others to discover why and how visitors arrive on our clients websites and then understand what they do while visiting.

Our focus on visitor data allows us to continually improve on our results and get more and more from the online campaigns we are running, improving the results each month as we refine the campaigns. Each month we send through a report showing the progress made that month and how the results have improved or progressed.

Looking for an SEO Company in Cape Town?

Use the form below and we will contact you to discuss how we can help you grow your business.

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TikTok Ads South Africa

Why Use TikTok Ads.

Location Targeting

Device Targeting

Interest Targeting

Demographic Targeting

Capture your audience with effective targeting.

Location Targeting

Device Targeting

Interest Targeting

Demographic Targeting

TikTok In South Africa

A SEO Company In Cape Town Working Globally

What Makes Our SEO Campaigns Successful?

The SEO Strategy

Passionate Experts

The SEO Process

EcoTraining: How We Grew A Safari Companies Website Traffic By 458%

Intercape Busses: 246 % Growth In Online Sales

SOLA: 1112 % Increase In Website Visitors

Why Storyteller SEO?

Our Results.

SEO + Google Ads

Awards

The Power of Data

Looking for an SEO Company in Cape Town?

Social

Important Pages

Find Us

Contact Us

TikTok Ads South Africa

Why Use TikTok Ads.

Location Targeting

Device Targeting

Interest Targeting

Demographic Targeting

Capture your audience with effective targeting.

Location Targeting

Device Targeting

Interest Targeting

Demographic Targeting

TikTok In South Africa

A SEO Company In Cape Town Working Globally

What Makes Our SEO Campaigns Successful?

The SEO Strategy

Passionate Experts

The SEO Process

EcoTraining: How We Grew A Safari Companies Website Traffic By 458%

Intercape Busses: 246 % Growth In Online Sales

SOLA: 1112 % Increase In Website Visitors

Why Storyteller SEO?

Our Results.

SEO + Google Ads

Awards

The Power of Data

Looking for an SEO Company in Cape Town?

Social

Important Pages

Find Us

Contact Us

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