One of the most powerful tools available to a social media agency assisting small and medium sized businesses is the use of retargeting adverts on social media platforms like Facebook, Instagram and LinkedIn.
Campaigns are set up that track who visits your businesses website and then shows ads to them when they are browsing through social media. They adverts are highly targeted at people who are interested in your business and already have some idea of who you are.
They reinforce the idea that a business is an authority within specific industry at a time when they are interested in or hearing about their services. They can be highly effective at a very low budget and incredibly powerful when used in conjunction with other technologies and higher budgets.