Retargeting Ads
One of the most powerful tools available to a social media agency assisting small and medium sized businesses is the use of retargeting adverts on social media platforms like Facebook, Instagram and LinkedIn.
Campaigns are set up that track who visits your businesses website and then shows ads to them when they are browsing through social media. They adverts are highly targeted at people who are interested in your business and already have some idea of who you are.
They reinforce the idea that a business is an authority within specific industry at a time when they are interested in or hearing about their services. They can be highly effective at a very low budget and incredibly powerful when used in conjunction with other technologies and higher budgets.
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Digital Marketing In 2021
Your business’s voice on digital platforms has become more important than ever. Foot traffic and word of mouth, while still important, have taken a back seat in our new normal. For your business to succeed you need to be found online and once your customers find you they need to be nurtured through conversations, great content and brand building.
Introduce. Update. Showcase.
Social Media is a fantastic medium in which to introduce your business to potential customers, connect with them and showcase your products and services.
How Do We Do This?
We work with our clients to create engaging educational content and potent targeting techniques to harness the power of social platforms to reach your audience.
With social media businesses can create and maintain rich connections with their customers while building brand loyalty and engaged communities. Storytelling allows a brand to grow their following and expand their customer base.
Custom Strategies Based On Our Four Pillars.
Our custom built social media strategies are built on four core pillars that have proven their success online. Storyteller’s four pillars are research, engagement, consistency and collaboration.
Research
Before any content is created we perform extensive research on your industry and market place, looking into the competitors and influencers, hashtags being used, kinds of content generating the highest engagement & what imagery is capturing attention.
We use this to create your social media plan, outline your goals and develop your brand’s content pillars.
Encourage Engagement
Social Media algorithms love engagement, it is how they decide which posts are seen and which get ignored. From our research we formulate a creative outline which encourages viewers to like, comment and share posts.
Consistency
Algorythms reward consistency. We work with our clients to develop social media strategies that can be maintained. Your social media plan needs to consider how much content can be created on a consistent basis. Whether you post once a week, or 3 times a day this schedule needs to be maintained. We then work with the most advanced tools available to structure and deliver on the plan and schedule.
Collaborations
Collaborations are one of the best ways to expand your audience and connect two related communities. We love working with other brands and influencers to grow and give back to both communities while generating fantastic engagement.